01 VisionCreate a quality life for raising pets and build an ecological chain of the global pet industry
02 MissionFear creatures, love to travel the world
03 Values•Positive energy: being positive, self-adjusting, not complaining, discovering beauty
•Profession: job skills and service specialization, product production, quality control, research and development excellence
•Innovation: Have new methods, new ideas, welcome changes, apply changes, and reform and innovate
•Three moves: share with your mouth, like with your hands, and be grateful
•Dedication: Do your best to do your best work
04 Brand ConceptWonderful Pets, Colorful Life!